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Domestically, East China and South China are economically developed and have high purchasing power, which are the main domestic consumer markets for electric toy cars.

1. Upstream industry development status-motor

The full name of micro motor is micro special motor, which refers to the motor whose structure and function meet the requirements of special machinery and whose volume and output power are small, with high parameter accuracy and fast response speed. The outer diameter of the microcomputer is generally not more than 160mm, the mass is in the tens of grams to several kilograms, and the power is usually below 750w.

The micro-motor industry is a labor-intensive and technology-intensive high-tech industry. There are many micro-motor manufacturing processes, involving precision machinery, fine chemicals, micro-processing, magnetic material processing, winding manufacturing, insulation treatment and other process technologies, which require a large number of process equipment and high precision. In order to ensure the quality of products, a series of precision testing instruments are required, which is an industry with strong investment. From the production situation, the domestic micro motor production continued to grow. 2022 China's micro-motor production of about 15.5 billion units

From the previous point of view, China's motor industry concentration is low, the competition is increasingly fierce. Enterprises in the industry must continue to invest in research and development and continuous transformation of production processes in order to seize the market with cost advantages and quality advantages, so as to remain invincible in the fierce competition. In the future, with the continuous development and structural adjustment of the industry, the overall concentration of the industry will be improved and the competition will become increasingly fierce. Enterprises with smaller scale and weaker comprehensive competitiveness will face the risk of elimination.

With the rapid development of information technology, material technology and energy technology, the overall technical level of micro motor has been continuously improved. At present, micro motor technology has entered a new stage of development, and there are six development trends:(1) miniaturization and lightweight;(2) energy saving and environmental protection;(3) mechatronics;(4) digitization and intelligence;(5) new testing technology;(6) high reliability.

In the future, the use of different types of motor products in the field of electric toy vehicles will become more and more extensive, and the products will be updated quickly. The characteristics of high precision, high reliability and energy-saving intelligence of the motor also need to be considered.

2. Current situation of downstream industry development

For children, toy electric vehicles can meet their needs for speed, control and simulation of real-life scenarios. The shape and function of toy electric vehicles are diversified, from traditional cars, motorcycles, bicycles and other shapes to cartoon images, animal images, three-dimensional game consoles and other shapes, which can meet the preferences of children of different ages.

Judging from the long-term changing trend of the child population, with the rapid economic development and population transformation, especially affected by the long-term low fertility level since the implementation of the family planning policy in the 1970 s, the size of China's child population and its proportion in the total population have been decreasing since the 1980 s, but they have remained relatively stable during the decade from 2010 to 2020. The steady increase in the number of children also provides more market demand for the electric toy car market.

After the "14th Five-Year Plan", the domestic population growth potential has weakened due to the decrease in the number of women of childbearing age and the increase in mortality caused by the aging of the population. In 2022, the number of children and adolescents aged 0-14 in China will drop to 239.08 million, a decrease of 3.12 per cent year-on-year.

In recent years, with the growth of the new generation of children, the demand for toys is also changing. As a fashionable and interesting toy, electric toy car can meet their needs. At the same time, with the upgrading of consumption, the domestic electric toy car has a large market incremental space in the future.